Featuring the shining sun that defines Southern California, the 2017 International Weightlifting Federation (IWF) World Championships Organising Committee unveiled the event’s logo that will descend on the Anaheim Convention Center in Anaheim, Calif. Nov. 28 – Dec. 5, 2017.

The logo features an athlete, mid-lift, raising a stylised sun overhead. It marries the beauty of the sport of weightlifting and Anaheim’s position as the sun-splashed destination of Southern California.

The logo also pays homage to LA2024’s Olympic bid campaign, “Follow the Sun.”

“We think this logo ties together everything we want to tell the world about this event,” USA Weightlifting CEO Phil Andrews said.

“Weightlifting is a beautiful sport. Anaheim is a beautiful city. This logo helps us tell that story.”